William Jin 
Your Bluesky profile is your digital identity on the platform. A well-crafted profile not only attracts followers but also helps you connect with like-minded individuals. Building an engaging profile is the first and most important step in growing your following on Bluesky. Let’s dive into the four essential elements that make up an engaging Bluesky profile.
1. Name
Your name is the first thing people see. Here’s how to make it stand out:
- Use your real name or a memorable pseudonym
- Add relevant emojis to make it visually distinctive
- Consider adding your profession or specialty (e.g., “Sarah 👩💻 | Web Dev”)
- Keep it professional yet approachable
- Make it easy to pronounce and remember
Tip
Consistency across platforms helps with personal branding. Try to use the same name you use on other professional platforms.
2. Avatar
Your avatar is your profile picture.
- Use a high-quality image (recommended size: 1000x1000 pixels)
- Choose an image that represents your interests or work
- Use a square image
- People loves to see your real photo unless you work in crypto!
3. Banner Image
Your banner image is prime real estate for visual storytelling.
- Use a high-quality image (recommended size: 1500x500 pixels)
- Use the same color theme as your avatar for visual consistency (see example below, using pink color for both avatar and banner image), but ensure good contrast with your profile picture
- Consider using:
- Your workspace
- Your creative work
- A landscape that inspires you
- A collage of your achievements
- Update it periodically to keep your profile fresh
You can also use some tools to generate a banner image for you.
Tip
Bluesky is using the same banner image size with X, so what banner image generators working for X also works for Bluesky!
4. Description (Bio)
Your bio should tell your story concisely and compellingly:
- Start with your core identity (profession, passion, or purpose)
- Include your current role or project
- Highlight your expertise areas
- Add your location if relevant
- Use line breaks for readability
- Include relevant links (portfolio, website, other social media)
- Use emojis strategically to break up text (optional)
Example of a strong bio:
🚀 Building skyblaze.app
👨💻 Full-stack Developer & Open Source Contributor
🌟 Helping creators succeed on Bluesky
🌍 San Francisco | ✍️ Writing about tech
Tip
Your bio should answer the question: “Why should someone follow you?”
5. Pinned Post
Your pinned post is your permanent elevator pitch:
- Choose a post that best represents your value proposition
- Options for effective pinned posts:
- A thread about your expertise
- Your most popular content
- A welcome message explaining what followers can expect
- A showcase of your best work
- An introduction to your community
Tips for creating an effective pinned post:
- Keep it concise but informative
- Include visuals when possible
- Update it regularly to keep content fresh
- Add a clear call-to-action
- Make it shareable
Tip
Think of your pinned post as your “best foot forward” - it should give new visitors a compelling reason to follow you.
Final Thoughts
Remember, your profile is often the first impression you make on Bluesky. Each element should work together to tell your story and attract your target audience:
- Who are you?
- Why should someone follow you?
- What can they expect from you?
Regularly review and update your profile to ensure it remains current and engaging.
Take time to craft each element thoughtfully, and don’t be afraid to iterate based on feedback and engagement. The most successful Bluesky profiles are those that authentically represent the person behind them while providing clear value to potential followers.
